|
| IMPORTANT Remember to read the rules of the board and abide by them when posting. |
Champ Rugby Marketing |
Post Reply 
|
| Author | |
Paul10 
World Cup Winner 
Joined: 24 Mar 2023 Location: Milton Keynes Status: Offline Points: 1000 |
 Post Options
 Thanks(0)
 Quote Reply
 Topic: Champ Rugby MarketingPosted: 19 hours 22 minutes ago at 20:22 |
|
Those with a tolerance for marketing speak might enjoy the case study from the agency who did the rebrand of Championship to Champ Rugby Hopefully the marketing has an impact and can grow the fan base and interest in general. |
|
 |
|
|
BP Youth
World Cup Winner
Joined: 03 Dec 2009 Location: At home Status: Offline Points: 525 |
Post Options
Thanks(0)
Quote Reply
Posted: 6 hours 52 minutes ago at 08:52 |
|
Those that enjoy management speak will probably think the same as everyone else. There is an inflection that suggests they have met all criteria and all is thrustingly rosy in the garden. I hope they are right but I suspect it is just another load of old b o llocks
Edited by BP Youth - 5 hours 23 minutes ago at 10:21 |
|
|
It's only a game
|
|
|
|
|
TeflonTed
First XV regular 
Joined: 13 Apr 2025 Location: Worcs Status: Offline Points: 87 |
Post Options
Thanks(0)
Quote Reply
Posted: 6 hours 31 minutes ago at 09:13 |
|
Yes, I ran it up the flagpole, and thinking outside the box, very few saluted.
A very small agency, based in Hove in East Sussex, run by a James Jardine. Wasn’t there a rugby playing Jim Jardine? Edinburgh? Anyway, the key step in choosing the name seems to have been that the Yoof of today like to shorten everything. And the logo…a rugby ball!! Who’d have thought it eh? Did they notice that in the logo the brand of ball is clearly visible, one hopes they charged Gilbert for this free brand exposure. Thanks for the link Paul
|
|
|
TeflonTed, 2 miles from Sixways
|
|
|
|
|
Paul10
World Cup Winner
Joined: 24 Mar 2023 Location: Milton Keynes Status: Offline Points: 1000 |
Post Options
Thanks(0)
Quote Reply
Posted: 5 hours 44 minutes ago at 10:00 |
|
This James Jardine is son of the F1 guy Tony Jardine.
|
|
|
|
|
Kimbo
World Cup Winner
Joined: 31 May 2007 Location: 'incleh Status: Offline Points: 6727 |
Post Options
Thanks(0)
Quote Reply
Posted: 4 hours 11 minutes ago at 11:33 |
And linked to the late Eddie Jordan? And therefore London Irish? (We need more inane conspiracy theories 😉).
|
|
|
Our Club |
|
|
|
|
Gold and Blue
Mini and Juniors 
Joined: 03 Aug 2025 Location: Kidderminster Status: Offline Points: 1 |
Post Options
Thanks(0)
Quote Reply
Posted: 3 hours 49 minutes ago at 11:55 |
|
If I had read that load of management w*nkspeak without knoing the background I would have assumed it was a parody. Worthy of a late night TV satire show.
|
|
|
|
|
JZSmith
World Cup Winner
Joined: 27 Aug 2024 Location: England Status: Offline Points: 348 |
Post Options
Thanks(0)
Quote Reply
Posted: 3 hours 43 minutes ago at 12:01 |
And even more worryingly it was apparently worthy of those running the league throwing huge amounts of cash the game can't afford at the clowns who produced it.
|
|
|
|
|
dawson99
Mini and Juniors
Joined: Yesterday Location: Essex Status: Offline Points: 2 |
Post Options
Thanks(0)
Quote Reply
Posted: 2 hours 30 minutes ago at 13:14 |
|
Its an interesting conundrum they have - trying to raise the profile of a league thats been neglected for years, in a country where the sport is very much not mainstream outside of the internationals.
You can get 'the youth' interested in coming to Twickenham, with all the razmataz and fanfare that involves. The 6N is huge and everyone watches it. Can you interest the average young England fan to want to go support their local premiership club on a week-in-week out basis? Probably not, based on the popularity of that league. Can you interest the average young England fan to want to come to their local championship club and (in some cases) stand on the touchline in the driving rain with no cover and surrounded by 5 fans and a dog. Almost certainly not. It'll be an interesting battle and im not sure calling it the 'champ' and doing some pretty instagram posts (which have interactions numbering no more than a few hundred each) will do much to change that |
|
|
|
|
Post Reply
|
|
Tweet
|
| Forum Jump | Forum Permissions You cannot post new topics in this forum You cannot reply to topics in this forum You cannot delete your posts in this forum You cannot edit your posts in this forum You cannot create polls in this forum You cannot vote in polls in this forum |
Topic Options
Paul10 wrote: