Newcastle Brown & Red Bull

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   Never tried it myself but I'm sure someone will.
The Newcastle Falcons acquisition adds another sport to the vast array of Red Bull sponsored sports, including:

"Red Bull has a vast sponsorship portfolio that extends far beyond Formula 1. They are known for their extensive involvement in a wide range of sports, often with a focus on extreme and action sports, but also in more traditional areas.

Here's a breakdown of some of the sports Red Bull sponsors:
Motorsports (beyond F1):
 * MotoGP: They sponsor factory teams like Red Bull KTM Factory Racing, as well as various riders.
 * Rally/Rallycross: They're involved in events like the Dakar Rally and sponsor teams in rallycross.
 * DTM (Deutsche Tourenwagen Masters): They sponsor teams in this touring car series.
 * Australian Supercars Championship: They have a presence in this popular Australian racing series.
 * Drifting
 * Motorbike Supermoto
 * Superbike

Team Sports (where they often own teams):
 * Football (Soccer): They own several football clubs, including:
   * RB Leipzig (Germany)
   * FC Red Bull Salzburg (Austria)
   * New York Red Bulls (USA)
   * Red Bull Bragantino (Brazil)
 * Ice Hockey: They own ice hockey teams like EHC Red Bull München (Germany) and EC Red Bull Salzburg (Austria).
 * Esports: They sponsor numerous esports teams and events across various games like Dota 2.

Extreme & Action Sports:
 * Cliff Diving: They host the Red Bull Cliff Diving World Series.
 * BMX: They sponsor many BMX athletes and events.
 * Mountain Biking: They're heavily involved in downhill and free-ride mountain biking, including events like Red Bull Rampage.
 * Skiing/Freeskiing: They sponsor athletes and events in various skiing disciplines.
 * Snowboarding: Similar to skiing, they have a strong presence in snowboarding.
 * Skateboarding: They sponsor skateboarders and events.
 * Surfing: They have a Red Bull Surfing Team.
 * Kitesurfing
 * Wakeboarding
 * High Diving
 * Kayaking
 * Paragliding
 * Skydiving/Wingsuit Flying
 * Aerobatic Flying (e.g., Red Bull Air Race)
 * BASE Jumping

Other Sports and Events:
 * Cycling: They've recently expanded their involvement in road cycling, acquiring a majority share in the Bora-Hansgrohe cycling team.
 * Rugby Union
 * Cricket
 * Athletics
 * Dance (e.g., Red Bull BC One - breakdancing)
 * Soapbox Racing (Red Bull Soapbox Race)
 * Flugtag (homemade flying machines competition)

Red Bull's strategy involves not just sponsorship but also owning teams and creating their own events, which serves as a powerful marketing tool for their brand.