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Paul10 
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Joined: 24 Mar 2023 Location: Milton Keynes Status: Offline Points: 1000 |
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 Topic: Champ Rugby MarketingPosted: 07 Aug 2025 at 20:22 |
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Those with a tolerance for marketing speak might enjoy the case study from the agency who did the rebrand of Championship to Champ Rugby Hopefully the marketing has an impact and can grow the fan base and interest in general. |
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BP Youth
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Joined: 03 Dec 2009 Location: At home Status: Offline Points: 525 |
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Posted: 22 hours 32 minutes ago at 08:52 |
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Those that enjoy management speak will probably think the same as everyone else. There is an inflection that suggests they have met all criteria and all is thrustingly rosy in the garden. I hope they are right but I suspect it is just another load of old b o llocks
Edited by BP Youth - 21 hours 3 minutes ago at 10:21 |
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It's only a game
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TeflonTed
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Joined: 13 Apr 2025 Location: Worcs Status: Offline Points: 89 |
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Posted: 22 hours 11 minutes ago at 09:13 |
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Yes, I ran it up the flagpole, and thinking outside the box, very few saluted.
A very small agency, based in Hove in East Sussex, run by a James Jardine. Wasn’t there a rugby playing Jim Jardine? Edinburgh? Anyway, the key step in choosing the name seems to have been that the Yoof of today like to shorten everything. And the logo…a rugby ball!! Who’d have thought it eh? Did they notice that in the logo the brand of ball is clearly visible, one hopes they charged Gilbert for this free brand exposure. Thanks for the link Paul
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TeflonTed, 2 miles from Sixways
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Paul10
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Posted: 21 hours 24 minutes ago at 10:00 |
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This James Jardine is son of the F1 guy Tony Jardine.
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Kimbo
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Posted: 19 hours 51 minutes ago at 11:33 |
And linked to the late Eddie Jordan? And therefore London Irish? (We need more inane conspiracy theories 😉).
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Gold and Blue
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Joined: 03 Aug 2025 Location: Kidderminster Status: Offline Points: 1 |
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Posted: 19 hours 29 minutes ago at 11:55 |
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If I had read that load of management w*nkspeak without knoing the background I would have assumed it was a parody. Worthy of a late night TV satire show.
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JZSmith
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Joined: 27 Aug 2024 Location: England Status: Offline Points: 348 |
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Posted: 19 hours 23 minutes ago at 12:01 |
And even more worryingly it was apparently worthy of those running the league throwing huge amounts of cash the game can't afford at the clowns who produced it.
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dawson99
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Joined: 07 Aug 2025 Location: Essex Status: Offline Points: 2 |
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Posted: 18 hours 10 minutes ago at 13:14 |
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Its an interesting conundrum they have - trying to raise the profile of a league thats been neglected for years, in a country where the sport is very much not mainstream outside of the internationals.
You can get 'the youth' interested in coming to Twickenham, with all the razmataz and fanfare that involves. The 6N is huge and everyone watches it. Can you interest the average young England fan to want to go support their local premiership club on a week-in-week out basis? Probably not, based on the popularity of that league. Can you interest the average young England fan to want to come to their local championship club and (in some cases) stand on the touchline in the driving rain with no cover and surrounded by 5 fans and a dog. Almost certainly not. It'll be an interesting battle and im not sure calling it the 'champ' and doing some pretty instagram posts (which have interactions numbering no more than a few hundred each) will do much to change that |
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tigerburnie
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Posted: 15 hours 38 minutes ago at 15:46 |
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More evidence that the lunatics have taken over the asylum.
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Stalwart*
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Joined: 05 Dec 2024 Location: Penzance Status: Offline Points: 154 |
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Posted: 14 hours 60 minutes ago at 16:24 |
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You couldn't make this up - beyond satire. Champ instead of Championship and a rugby ball logo - my six year od grandson could have come up with that, and for no charge!
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Pirate
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ROLLO
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Joined: 17 Apr 2025 Location: Worcester Status: Offline Points: 24 |
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Posted: 14 hours 41 minutes ago at 16:43 |
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Well it dosn't " index " well with this particular supporter of the " sporting landscape " AS has been said what a lot of cor[porate speak claptrap, do they think we are all kids and know nothing. Spent my life in sales and marketing always tried to make the messsage clear and plain.
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rugbychris
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Joined: 02 May 2019 Location: London Status: Offline Points: 212 |
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Posted: 13 hours 37 minutes ago at 17:47 |
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"The Proving Ground" is such a very odd turn of phrase. It's not catchy, it doesn't pique your interest, just very strange. Something to do.with great British bakeoff perhaps?
Young people shouldn't be spending their Saturdays watching rugby. They should be playing. England 6N games are bye weekends for community fixtures hence the added interest at your local club. If stands are packed at premiership and championship.it means the community game is dead and therefore rugby is dead.
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tigerburnie
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Posted: 12 hours 52 minutes ago at 18:32 |
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Something like this might just work.................switch on sound for the full effect
Edited by tigerburnie - 12 hours 51 minutes ago at 18:33 |
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Paul10 wrote: