Champ Rugby Marketing
Printed From: National League Rugby Discussion Forum
Category: League Rugby - www.leaguerugby.co.uk
Forum Name: Champ Rugby
Forum Description: Discuss the 14 clubs who play in Champ Rugby
URL: http://www.leaguerugby.co.uk/forum_posts.asp?TID=20807
Printed Date: 08 Aug 2025 at 15:42
Software Version: Web Wiz Forums 12.04 - http://www.webwizforums.com
Topic: Champ Rugby Marketing
Posted By: Paul10
Subject: Champ Rugby Marketing
Date Posted: 07 Aug 2025 at 20:22
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Those with a tolerance for marketing speak might enjoy the case study from the agency who did the rebrand of Championship to Champ Rugby Hopefully the marketing has an impact and can grow the fan base and interest in general. https://jardstudio.com/champ-rugby/" rel="nofollow - https://jardstudio.com/champ-rugby/
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Replies:
Posted By: BP Youth
Date Posted: 08 Aug 2025 at 08:52
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Those that enjoy management speak will probably think the same as everyone else. There is an inflection that suggests they have met all criteria and all is thrustingly rosy in the garden. I hope they are right but I suspect it is just another load of old b o llocks
------------- It's only a game |
Posted By: TeflonTed
Date Posted: 08 Aug 2025 at 09:13
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Yes, I ran it up the flagpole, and thinking outside the box, very few saluted. A very small agency, based in Hove in East Sussex, run by a James Jardine. Wasn’t there a rugby playing Jim Jardine? Edinburgh? Anyway, the key step in choosing the name seems to have been that the Yoof of today like to shorten everything. And the logo…a rugby ball!! Who’d have thought it eh? Did they notice that in the logo the brand of ball is clearly visible, one hopes they charged Gilbert for this free brand exposure. Thanks for the link Paul ------------- TeflonTed, 2 miles from Sixways |
Posted By: Paul10
Date Posted: 08 Aug 2025 at 10:00
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This James Jardine is son of the F1 guy Tony Jardine. |
Posted By: Kimbo
Date Posted: 08 Aug 2025 at 11:33
And linked to the late Eddie Jordan? And therefore London Irish? (We need more inane conspiracy theories 😉). ------------- Our Club |
Paul10 wrote:Posted By: Gold and Blue
Date Posted: 08 Aug 2025 at 11:55
| If I had read that load of management w*nkspeak without knoing the background I would have assumed it was a parody. Worthy of a late night TV satire show. |
Posted By: JZSmith
Date Posted: 08 Aug 2025 at 12:01
And even more worryingly it was apparently worthy of those running the league throwing huge amounts of cash the game can't afford at the clowns who produced it.
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Posted By: dawson99
Date Posted: 08 Aug 2025 at 13:14
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Its an interesting conundrum they have - trying to raise the profile of a league thats been neglected for years, in a country where the sport is very much not mainstream outside of the internationals. You can get 'the youth' interested in coming to Twickenham, with all the razmataz and fanfare that involves. The 6N is huge and everyone watches it. Can you interest the average young England fan to want to go support their local premiership club on a week-in-week out basis? Probably not, based on the popularity of that league. Can you interest the average young England fan to want to come to their local championship club and (in some cases) stand on the touchline in the driving rain with no cover and surrounded by 5 fans and a dog. Almost certainly not. It'll be an interesting battle and im not sure calling it the 'champ' and doing some pretty instagram posts (which have interactions numbering no more than a few hundred each) will do much to change that |